One of the things I focus on when I am helping our students with their resumes is to help them understand that they aren’t going to look like the perfect person for the job, unless they put some effort into making that happen.
The attached short article covers the same points that I like to cover when I am working with our students. If you have worked with me in the past, do skim this article. There is a chance that having it explained in a different way will help you to better understand the concept(s).
http://www.careerealism.com/resume-perfect-match-job-opening/
Find Your Path, by Leah Call 